Often asked: What Is The Broad Museum?

Is the Broad Museum free?

General admission to The Broad is free. Tickets have entry times beginning every half hour. Free tickets are available for reservation at thebroad.org/visits. Tickets are also available for same day or future visits onsite at the museum.

Who owns the Broad Museum?

The Broad was founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. Designed by Diller Scofidio + Renfro in collaboration with Gensler, the museum offers free general admission and presents an active program of rotating temporary exhibitions and innovative audience engagement.

How long does the Broad Museum take?

Spend about an hour in the museum and the rest of the day Downtown. We could spend all day admiring some of the museum’s artwork—seriously, we had to tear ourselves away from Ragnar Kjartansson’s hourlong The Visitors—but found that we were able to see everything in about an hour.

Who designed the broad?

The Broad is designed by world-renowned architectural firm Diller Scofidio + Renfro in collaboration with Gensler.

How much does the broad cost?

Rates are $17 for 3 hours with museum validation, and $5 for each additional 15 minutes, with a $27 daily maximum. There is a $17 flat rate after 5 p.m. on weeknights and all day on weekends. Bike parking is free and located on the P1 level.

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How did Eli Broad make his money?

Kaufman & Broad became one of the nation’s biggest home builders, supplying parents of baby boomers with affordable housing. He later bought Sun Life Insurance, transforming it into annuities giant SunAmerica, before selling it to AIG for $18 billion in stock in 1998.

Can you go to the broad without tickets?

Admission to the Broad is free, but if you don’t want to stand outside in line forever, you can reserve tickets ahead of time. According to the website the wait to get in without tickets is around 45 minutes on a weekday and an hour to an hour and a half on weekends.

How do timed tickets work?

What is a Timed Ticketing System? With a timed ticketing system, visitors can reserve their tickets for a specific time slot, without having to worry about long admission lines. Meanwhile, organizations can receive data about which visitors to expect, the most popular days and times, and other trends.

When did the broad open?

The museum is named for philanthropists Eli and Edythe Broad, who financed the $140 million building which houses the Broad art collections. The museum offers free general admission to its permanent collection galleries. It opened on September 20, 2015.

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